Lead generation is vital for the success of any small business. It is a process by which businesses build interest in their product or service and attract those who are interested in the hopes that they will eventually become customers. There are many ways to generate leads, and each small business must find strategies that work best for them. 

Your business needs a presence in order to be found by potential customers. Here are some ideas on how you can do this.

Search Engine Optimization

With the help of some easy-to use Search Engine Optimisation tools, you can make your business more visible on search engines. Optimize each page with a compelling meta description to inspire click throughs from Google results and provide incentives for customers who post reviews about their experience at this location.

Blog Posts

Blogs are a great way to provide valuable information that can answer common questions potential customers might have. You could feature articles, videos, podcasts or infographics in your blog as long they serve their purpose of providing the answers your potential customer is looking for.

Featured Articles On Important Websites

Give away your expertise for free to online publishers in the form of featured articles. where possible include links from your work that lead back to your website.

Social Media 

Find out what channels your customers prefer and make sure you share content from those accounts as well. Promote your profile in all the places where people go when looking for products or services like yours, but also remember to interact with others who have similar interests so that you can build a relationship.

Ads

Stand out from the competition and get found by running Ads.  Explore new ways to advertise in order for people who are interested to find their way towards purchasing what they need. The internet is a powerful tool when it comes to generating new leads and building your business. Facebook, Instagram, Twitter, LinkedIn all offer advertising programs that you can experiment with.

Create Events

Host webinars, speak at conferences and local events and participate in expos to give attendees a reason to engage with your brand or company. Use social media for live streams that are always available when people want them.

Email Marketing

You can generate traffic and boost your site’s SEO by emailing subscribers with content that they will want to read. Don’t just send out any old emails, but ones specifically intended for those on the mailing list who have shown interest in what you offer before.

Data & Analytics

To grow your business, you need data on who visits and what they do. To get that information out of Google Analytics (or any web analytics tool), set up a new account with at least 30 days of reports in order to see trends develop before making decisions. It’s worth investing time into understanding where these visitors are coming from so you can tailor our strategies accordingly.

Discounts 

You can use coupons and discounts to make purchases from first time customers even more appealing. A lot of people when they come in search for products or services they don’t always know what is they want. So, if there’s an opportunity when someone walks through the door to offer some savings on something newcomers might need, it’s a good idea to have discounts or offers available to ensure a sale.

Free Products

Customers are always looking to try new things, and if you offer them something they find interesting or useful for free, then there’s a good chance that your customers will come back for more. In many cases it can be as simple as giving out free trials of products so people know what is available before buying anything else. This does require some upfront work but often results in long-term loyalty from those who valued the insight offered by trying out different options.

Free Tips & Guides

There are many ways to build your email list and promote yourself as an expert. One of the most popular tactics for doing this is by providing free tips and guides in exchange for opt-ins on a webpage where people can subscribe if they’re interested. With what you have to offer them these types of offers could be either digital goods physical books or products like courses. But also newsletters which give valuable updates about industry happenings

Free Consultation

There are many ways to earn a higher conversion rate, and one of them is through offering free consultation. You can provide free consultations online or on location with no strings attached by giving people the opportunity for a response from you. This will give off that man users feel comfortable enough where they’ll want more information about what it takes before making big decisions.

Generating leads is a must for businesses that are starting out or looking to improve conversions and ROI. LBS has many services that can help you Generate Leads and help your business grow sustainably and efficiently. 

Contact us to find out more about the many services we have to offer and checkout the website for any information you might need to help pick the right services for your business.