Have you ever been to a website and felt like you were being talked at instead of talked to? As if the person who wrote the website copy wasn’t really sure what you were looking for? That’s a common problem, and it comes from a failure to use CRO. CRO is an essential part of any good website or marketing strategy. It stands for Conversion Rate Optimization, and it simply means making changes to your website or landing page based on how visitors interact with it. By studying visitor behavior, you can learn what people are looking for and how best to present your offer. This helps improve conversions, which means more sales and more revenue for your business. If you’re not using CRO, you’re missing out on a big opportunity to increase your bottom line.

As your business grows, you’ll inevitably start to wonder how you can continue growing at the same rate – or even accelerate your growth. That’s where CRO comes in. CRO (conversion rate optimization) is all about tweaking and experimenting with your website and marketing materials to learn what works best with your audience. Through CRO, you can learn what kind of language and messaging resonates most with your customers, and use that knowledge to convert more of your website visitors into paying customers. Additionally, CRO can help your business scale without having to increase your marketing and advertising spend. In other words, it allows you to grow faster than the number of new customers coming in, by focusing on converting the traffic you already have. So if you’re looking for ways to take your business to the next level, CRO is a great place to start.

Conversions

Conversion is a term that gets thrown around often in marketing. It can be tricky to know what conversion exactly means, though – there are many different types and techniques. So for this we’ve categorized conversions into two groups:

• Macro conversions

A macro conversion is a high-value action that a user takes on your website or app. Examples of macro conversions include making a purchase, completing an order, filling out a form, or requesting a demo. Macro conversions are important because they represent a significant value to your business. For example, a user who purchases a subscription or completes an ecommerce order is likely to be more valuable to your business than a user who simply fills out a form. Therefore, it’s important to track macro conversions and optimize your website or app to encourage users to take these actions. By doing so, you can maximize the value of your traffic and grow your business.

• Micro conversions

Micro conversions are small actions that indicate a level of engagement with your site or product. They’re important because they show that a user is interested in what you have to offer and is taking steps to learn more or make a purchase. Some examples of micro conversions include signing up for a newsletter, adding an item to a wishlist, creating an account, or watching a video. By tracking micro conversions, you can get a better sense of which users are most likely to convert (make a purchase or take another action) and tailor your marketing efforts accordingly.

Applying CRO Campaigns

Any CRO audit or campaign begins with research and data gathering. The amount of data can be overwhelming, so it’s important to focus on the company goals, how customers interact with the page and the overall website usability and sales funnel. With this information in hand, you can start forming plans based on what you think will fix potential customer problems. Keep in mind that no one knows your customers better than they do, so don’t be afraid to ask them directly what they want or need from your website. With the right data and a little bit of creativity, you can make your website work better for everyone involved.

Before making any changes to your website, it’s important to have a specific plan in mind. What are you trying to achieve with the changes? Are you testing a new headline or call to action? Keep the overall style of the site in mind as you make tweaks, and try to implement changes that can be easily undone if they don’t work out. Pay close attention to your data as you test changes, and make sure you are monitoring the right metrics. With careful planning and execution, you can use optimization experiments to improve your website and achieve your business goals.

We all love a good success story. After putting in the hard work to set up a great campaign, it’s time to sit back and let the conversions flow in, right? Well, not quite. Even after a campaign has reached statistical significance, there’s still some work to be done in the review stage. This is where you’ll take a close look at the data to see if your initial plan is working. If it was, then it’s time to apply the optimizations. If not, then you’ll need to continue testing and tweaking until you get the desired result. But don’t worry – with a little effort, you’ll soon be reaping the rewards of a successful campaign.

Conclusion

CRO is all the rage in the marketing world these days, and for good reason. If you want to really maximize your return on investment without spending a fortune, CRO is the way to go. Yes, the CRO process can take some time to get a handle on. But keep in mind, your CRO efforts will pay off as long as you focus on testing and using the data to keep improving your customer journey for your target audience. 

So what are you waiting for?… Contact us and let us help you with your CRO applications and check out the vast variety of services we have to offer to grow your business and flourish in today’s market.