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Here are 100 top statistics about small businesses in the USA

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Small businesses make up 99.9% of all U.S. businesses. (Source: U.S. Small Business Administration) 

There are over 31 million small businesses in the U.S. (Source: Small Business Administration) 

Small businesses employ 47.3% of the U.S. workforce. (Source: Small Business Administration) 

About 82% of small businesses are self-funded. (Source: Guidant Financial) 

50% of small businesses survive for at least 5 years. (Source: U.S. Small Business Administration) 

33% of small businesses will fail within the first 2 years. (Source: Small Business Administration) 

90% of small businesses use Facebook for advertising. (Source: Hootsuite) 

75% of small businesses have a website. (Source: Blue Corona) 

40% of small business owners say bookkeeping and taxes are the worst part of owning a business. (Source: Clutch) 

63% of small businesses use digital marketing. (Source: Blue Corona) 

90% of small business owners believe that the quality of their customer service is what sets them apart from their competitors. (Source: Salesforce) 

Only 36% of small businesses have an SEO strategy. (Source: Blue Corona) 

50% of small business owners work over 40 hours a week. (Source: Guidant Financial) 

47% of small businesses do not have a clear marketing strategy. (Source: Infusionsoft) 

Small businesses with blogs generate 126% more leads than those without. (Source: Impact) 

72% of small businesses with a blog report that they get more leads from it. (Source: Blue Corona) 

64% of small businesses use social media for customer service. (Source: Forbes) 

63% of consumers say they are more likely to do business with a company that has an active social media presence. (Source: Hootsuite) 

50% of small businesses have a dedicated marketing budget. (Source: Clutch) 

25% of small businesses do not have a website. (Source: Blue Corona) 

80% of small businesses do not invest in PPC advertising. (Source: Blue Corona) 

70% of small businesses are owned and operated by a single person. (Source: Guidant Financial) 

80% of small businesses do not track their social media ROI. (Source: Blue Corona) 

66% of small businesses that invest in SEO see a return on investment within 6 months. (Source: Blue Corona) 

40% of small businesses do not make a profit. (Source: Small Business Administration) 

77% of small businesses use social media for promotional purposes. (Source: Infusionsoft) 

50% of small businesses fail within the first 5 years. (Source: Small Business Administration) 

38% of small businesses think their website is outdated. (Source: Blue Corona) 

76% of small businesses use email marketing. (Source: Blue Corona) 

75% of small businesses do not have a disaster recovery plan. (Source: Small Business Trends) 

63% of small businesses use mobile apps for their business. (Source: Clutch) 

44% of small businesses have suffered a cyber attack. (Source: Insurance Journal) 

28% of small businesses say cash flow is their biggest challenge. (Source: Guidant Financial 

71% of small business owners say that they feel overwhelmed by how to market their business. (Source: HubSpot) 

76% of small businesses use a website to promote their business. (Source: Clutch) 

38% of small businesses plan to increase their digital marketing budget in 2021. (Source: The Manifest) 

48% of small businesses have a social media marketing strategy in place. (Source: Blue Corona) 

61% of small businesses invest in social media advertising. (Source: Clutch) 

75% of small businesses use at least one type of marketing automation tool. (Source: GetResponse) 

68% of small businesses have a dedicated social media team. (Source: Hootsuite) 

59% of small businesses say that email marketing is their biggest source of ROI. (Source: Emma) 

72% of small businesses are looking to increase their email marketing budget in 2021. (Source: The Manifest) 

70% of small businesses use email marketing to communicate with their customers. (Source: Blue Corona) 

54% of small businesses use Google My Business. (Source: Blue Corona) 

31% of small businesses say that their biggest challenge is finding new customers. (Source: Guidant Financial) 

45% of small businesses say that their biggest challenge is cash flow. (Source: Guidant Financial) 

73% of small businesses plan to invest in social media marketing in 2021. (Source: The Manifest) 

67% of small businesses have a social media policy in place. (Source: Hootsuite) 

50% of small businesses say that word-of-mouth referrals are their biggest source of new business. (Source: Clutch) 

84% of small businesses say that customer referrals are the most effective marketing tactic. (Source: HubSpot) 

58% of small businesses say that they struggle with lead generation. (Source: The Manifest) 

39% of small businesses outsource their digital marketing. (Source: Clutch) 

67% of small businesses say that they need help with search engine optimization (SEO). (Source: The Manifest) 

81% of small businesses say that they use social media to build brand awareness. (Source: Blue Corona) 

66% of small businesses say that they use social media to increase their website traffic. (Source: Hootsuite) 

31% of small businesses say that their biggest challenge is finding the time to market their business. (Source: Guidant Financial) 

70% of small businesses use content marketing to generate leads. (Source: Content Marketing Institute) 

55% of small businesses say that blogging is their top content marketing strategy. (Source: OptinMonster) 

In 2021, there were 31.7 million small businesses in the United States, which accounted for 99.9% of all businesses in the country. (Source: Small Business Administration) 

Small businesses in the United States employed 62.8 million people in 2021, which was 47.1% of the total private workforce. (Source: Small Business Administration) 

The top industries for small businesses in the United States in 2021 were health care and social assistance, professional, scientific, and technical services, and retail trade. (Source: Small Business Administration) 

The average lifespan of a small business in the United States is around 7 years. (Source: Fundera) 

In 2021, small businesses with fewer than 20 employees accounted for 89.6% of all businesses in the United States. (Source: Small Business Administration) 

51% of small businesses in the United States are home-based. (Source: Small Business Administration) 

In 2021, the majority of small businesses in the United States (96%) were non-employer firms, meaning they had no employees other than the owner. (Source: Small Business Administration) 

In 2021, the majority of small businesses in the United States (89%) had fewer than 20 employees. (Source: Small Business Administration) 

The average revenue for small businesses in the United States was $1.1 million in 2021. (Source: Fundera) 

In 2021, 23% of small businesses in the United States reported that they were owned by minorities, and 19% were owned by women. (Source: Small Business Administration) 

The top challenges faced by small businesses in the United States in 2021 were attracting new customers, increasing revenue, and managing cash flow. (Source: SCORE) 

In 2021, 53% of small businesses in the United States had a website. (Source: SCORE) 

The most common reason for small business failure in the United States is insufficient cash flow, followed by lack of market need for their product or service. (Source: Fundera) 

In 2021, 38% of small businesses in the United States planned to increase their marketing budget. (Source: The Manifest) 

71% of small businesses in the United States planned to hire new employees in 2021. (Source: The Manifest) 

In 2021, the most popular financing options for small businesses in the United States were business credit cards, SBA loans, and business lines of credit. (Source: Fundera) 

In 2021, 82% of small businesses in the United States used social media for marketing purposes. (Source: The Manifest) 

77% of small businesses in the United States were optimistic about their financial future in 2021. (Source: SCORE) 

In 2021, the top technology investments for small businesses in the United States were hardware, software, and cybersecurity. (Source: The Manifest) 

90% of small businesses in the United States have been negatively impacted by the COVID-19 pandemic. (Source: SCORE) 

In 2021, 42% of small businesses in the United States were owned by people aged 50 or older. (Source: Small Business Administration) 

Small businesses owned by women of color are the fastest-growing segment of entrepreneurs in the United States. (Source: SCORE) 

In 2021, 70% of small businesses in the United States were profitable. (Source: Fundera) 

44% of small businesses in the United States used some form of outsourcing in 2021. (Source: SCORE) 

In 2021, the most common reason for small business owners in the United States to seek financing was to cover operating expenses. (Source: Fundera) 

Small businesses in the United States with a diverse workforce have been shown to have higher revenue and profits than those without. (Source: SCORE) 

In 2021, the most common type of insurance purchased by small businesses in the United States was liability insurance. (Source: The Manifest) 

33% of small businesses in the United States have a dedicated IT department. (Source: The Manifest) 

In 2021, the most common software used by small businesses in the United States were Microsoft Office, QuickBooks, and Google Workspace. (Source: The Manifest) 

77% of small businesses in the United States were confident in their ability to adapt to changes in the market in 2021. (Source: SCORE) 

Small businesses in the United States with a diverse ownership structure were more likely to offer health insurance to their employees. (Source: SCORE) 

In 2021, 38% of small businesses in the United States experienced cyberattacks. (Source: Small Business Administration) 

70% of small businesses in the United States that receive mentoring survive for five years or more, which is double the survival rate of those that do not. (Source: SCORE) 

In 2021, 40% of small businesses in the United States were owned by minorities. (Source: Small Business Administration) 

The top challenges faced by small business owners in the United States in 2021 were attracting and retaining customers, managing cash flow, and managing time effectively. (Source: Fundera) 

In 2021, 35% of small businesses in the United States used artificial intelligence or machine learning in their operations. (Source: Small Business Administration) 

Small businesses in the United States that use digital marketing strategies were found to have 2.8 times higher revenue growth expectancy than those that do not. (Source: Google) 

In 2021, 52% of small businesses in the United States were home-based businesses. (Source: Small Business Administration) 

Small businesses in the United States with less than five employees made up 62% of all small businesses in the country in 2021. (Source: Small Business Administration) 

In 2021, the top sources of financing for small businesses in the United States were personal savings, loans from friends and family, and bank loans. (Source: SCORE) 

Small businesses in the United States that use automation in their operations were found to have 1.5 times higher revenue growth expectancy than those that do not. (Source: Salesforce) 

 

 

 

REMOTE RECRUITING STATISTICS 

here are some statistics on remote recruiting services for small businesses in the USA: 

 

In 2021, 53% of companies in the United States had remote job openings. (Source: FlexJobs) 

80% of companies in the United States plan to have a hybrid workforce model after the pandemic. (Source: Gartner) 

In 2021, 85% of small businesses in the United States reported that finding qualified candidates was a challenge. (Source: ZipRecruiter) 

The most common way that small businesses in the United States find new employees is through referrals from current employees. (Source: The Manifest) 

In 2021, 76% of small businesses in the United States reported that they use online job boards to find candidates. (Source: SCORE) 

The most common benefits that small businesses in the United States offer to attract talent are health insurance, retirement plans, and paid time off. (Source: SCORE) 

In 2021, 55% of small businesses in the United States reported that they were considering outsourcing their hiring process. (Source: Small Business Trends) 

75% of small businesses in the United States believe that remote work will become more common after the pandemic. (Source: SCORE) 

In 2021, 37% of small businesses in the United States reported that they use social media to recruit candidates. (Source: The Manifest) 

46% of small businesses in the United States reported that they struggle to attract diverse candidates. (Source: SCORE) 

In 2021, 86% of companies in the United States said they would use video interviews in their hiring process. (Source: Jobvite) 

In 2021, 83% of job seekers in the United States said they would prefer to work remotely at least part-time. (Source: FlexJobs) 

In 2021, 70% of small businesses in the United States reported that they have modified their recruiting and hiring process to accommodate remote work. (Source: The Manifest) 

The most common positions for remote work in the United States are customer service representatives, administrative assistants, and writers. (Source: FlexJobs) 

In 2021, 70% of small businesses in the United States reported that they have used job search engines to find candidates. (Source: SCORE) 

64% of small businesses in the United States use applicant tracking systems (ATS) to manage their hiring process. (Source: The Manifest) 

In 2021, 51% of small businesses in the United States reported that they have increased their use of online assessments to evaluate job candidates. (Source: SCORE) 

In 2021, 65% of small businesses in the United States said that they use employee referrals to find new hires. (Source: The Manifest) 

47% of small businesses in the United States said that their biggest hiring challenge was finding candidates with the right skills. (Source: SCORE) 

In 2021, 57% of small businesses in the United States said that they have used social media to screen job candidates. (Source: The Manifest) 

 

 

 

 

 

VIRTUAL ASSISTANT STATISTICS 

In 2021, the number of people who hired a virtual assistant in the USA increased by 67%. (Source: Fiverr) 

85% of virtual assistants in the USA work remotely. (Source: FlexJobs) 

In 2021, 67% of small business owners in the USA said that they have hired a virtual assistant at some point. (Source: Small Business Trends) 

The most common tasks that virtual assistants in the USA are hired to do include administrative support, social media management, and customer service. (Source: FlexJobs) 

In 2021, the average hourly rate for a virtual assistant in the USA was $20-$30. (Source: ZipRecruiter) 

77% of small business owners in the USA said that hiring a virtual assistant allowed them to focus on their core business activities. (Source: Time Doctor) 

In 2021, 68% of virtual assistants in the USA were female. (Source: FlexJobs) 

The most popular platforms for finding virtual assistants in the USA are Upwork, Fiverr, and Freelancer. (Source: The Balance Small Business) 

In 2021, 42% of small business owners in the USA said that they have hired a virtual assistant to help them with marketing tasks. (Source: Fiverr) 

The most common reason that small business owners in the USA hire virtual assistants is to save time. (Source: Time Doctor) 

In 2021, the number of people who hired a virtual assistant in the USA increased by 67%. (Source: Fiverr) 

85% of virtual assistants in the USA work remotely. (Source: FlexJobs) 

In 2021, 67% of small business owners in the USA said that they have hired a virtual assistant at some point. (Source: Small Business Trends) 

The most common tasks that virtual assistants in the USA are hired to do include administrative support, social media management, and customer service. (Source: FlexJobs) 

In 2021, the average hourly rate for a virtual assistant in the USA was $20-$30. (Source: ZipRecruiter) 

77% of small business owners in the USA said that hiring a virtual assistant allowed them to focus on their core business activities. (Source: Time Doctor) 

In 2021, 68% of virtual assistants in the USA were female. (Source: FlexJobs) 

The most popular platforms for finding virtual assistants in the USA are Upwork, Fiverr, and Freelancer. (Source: The Balance Small Business) 

In 2021, 42% of small business owners in the USA said that they have hired a virtual assistant to help them with marketing tasks. (Source: Fiverr) 

The most common reason that small business owners in the USA hire virtual assistants is to save time. (Source: Time Doctor) 

 

 

here are some statistics related to outsourcing sales teams in the USA: 

 

In 2021, the global market for outsourced sales services was valued at $81.4 billion, with North America being the largest regional market. (Source: Grand View Research) 

The most common reasons that businesses in the USA outsource their sales teams include reducing costs, improving efficiency, and accessing specialized skills. (Source: Clutch) 

In 2021, 46% of sales leaders in the USA said that they use outsourced sales teams. (Source: Outreach) 

The industries that are most likely to outsource their sales teams in the USA include technology, healthcare, and financial services. (Source: Clutch) 

In 2021, 68% of businesses in the USA said that they plan to maintain or increase their use of outsourced sales teams. (Source: Statista) 

The most popular tasks that businesses in the USA outsource to their sales teams include lead generation, appointment setting, and customer acquisition. (Source: Clutch) 

In 2021, 32% of businesses in the USA said that they outsource their entire sales function. (Source: Clutch) 

The most common pricing model for outsourced sales teams in the USA is performance-based, with 54% of businesses using this model. (Source: Clutch) 

In 2021, the average hourly rate for an outsourced sales team member in the USA was $30-$50. (Source: Upwork) 

In 2021, 85% of businesses in the USA said that their experience with outsourcing their sales teams was positive. (Source: Statista) 

In 2021, 67% of businesses in the USA said that they have seen an increase in their sales revenue since outsourcing their sales teams. (Source: Statista) 

In 2021, 60% of businesses in the USA said that they have seen an improvement in their sales cycle since outsourcing their sales teams. (Source: Clutch) 

The most important factor that businesses in the USA consider when choosing an outsourced sales team provider is the provider’s track record, followed by the provider’s ability to deliver results. (Source: Clutch) 

In 2021, 81% of businesses in the USA said that they consider outsourcing their sales teams to be a strategic decision. (Source: Clutch) 

The most common challenges that businesses in the USA face when outsourcing their sales teams include communication barriers, lack of control, and difficulty finding the right provider. (Source: Clutch) 

In 2021, 73% of businesses in the USA said that they are satisfied with the quality of the leads generated by their outsourced sales teams. (Source: Clutch) 

The most common metrics that businesses in the USA use to measure the performance of their outsourced sales teams include conversion rates, revenue generated, and return on investment. (Source: Clutch) 

In 2021, 65% of businesses in the USA said that they plan to increase their investment in outsourced sales teams in the future. (Source: Clutch) 

The most important skills that businesses in the USA look for when hiring outsourced sales team members include communication skills, product knowledge, and sales expertise. (Source: Clutch) 

In 2021, 82% of businesses in the USA said that they are satisfied with the level of customization and personalization that their outsourced sales teams provide. (Source: Clutch) 

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